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THE INPUT MARKETPLACE

Sow Together, Grow Together.

For Sowciety, I designed a digital ecosystem to address India's fragmented agricultural supply chain. My goal was to empower small farmers struggling with unreliable inputs and price opacity. I led the research and UI/UX design, creating a "rural-friendly" interface tailored to varying levels of digital literacy. The platform integrates "Shop" for verified purchases and "Connect" for peer learning and expert advice. Ultimately, I delivered a holistic solution that bridges the gap between technology and tradition.

Credits

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An Overview

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The Solution

For Sowciety, I designed a digital ecosystem to address India's fragmented agricultural supply chain. My goal was to empower small farmers struggling with unreliable inputs and price opacity. I led the research and UI/UX design, creating a "rural-friendly" interface tailored to varying levels of digital literacy. The platform integrates "Shop" for verified purchases and "Connect" for peer learning and expert advice. Ultimately, I delivered a holistic solution that bridges the gap between technology and tradition.

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The Sowciety application is a farmer-first digital ecosystem designed to bridge the gap between technology and traditional farming. It is built around two core pillars: "Shop" and "Connect". The "Shop" section functions as a verified marketplace where farmers can compare and purchase authentic inputs like seeds and fertilizers directly from trusted brands, effectively eliminating the risk of counterfeit products . 
Experience Prototype
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