VISUAL IDENTITY
Personal Identity Logo
My design process began with extensive research into my personal and professional identity to understand how I am perceived . I identified myself as someone who is creative, logical, and often acts as a 'therapist' for those around me, focusing heavily on spreading positive vibes . This core theme of positivity naturally led me to the 'plus' sign (+) as a central visual metaphor, representing optimism and the desire to add value to others' lives .
Heres how it came together...
a plus icon representing positivity
spreading positivity
described to be optimistic
Initially, I explored this concept through grid layouts and sharp geometric forms, but as I moved into digital iterations, I felt the design was lacking; the sharp fonts and angles didn't seem to fit the symbol or my true personality . Realizing that I view myself as a 'well-rounded individual,' I pivoted the design direction to match this trait .
I softened the symbol with rounded features and selected the rounded typeface 'Comfortaa' to create harmony . The final identity features a bold palette of Orange and Black, with the 'orange dot' serving as a defining signature across all my collaterals .
